A new wave of Toronto-based rap talent is positioning itself to make a dent on Canadian music charts. Rochester aka Juice has emerged as one of the leaders of this new school. Dont believe the hype? You dont need to. Prominent press outlets, commercial radio and TV stations have already stepped in to cement the hoopla, and the stage is set.
Born Jason Rochester, the emcee grew up in the Islington/Finch corridor of Toronto and demonstrated a unique artistic gift as a young teen that had dreams of becoming a comic book illustrator. Influenced by the likes of Marvin Gaye, Dennis Brown and Jay-Z, Juice casually dabbled in the art of rhyme slinging in his old neighborhood, at one time joining rap clique The STC (Street Terrorist Clique).Years later when Canada's first urban radio station (FLOW 93.5 fm) held their inaugural Soul Search talent contest (in 2002), he graduated with honours from occasional hood cipher contributor to centre-stage entertainer. A charismatic performance coupled with an ability to paint candid pictures through his rhymes crowned Rochester the Soul Searchs inaugural first prizewinner for his original composition Young Luv - an animated ode to early childhood romance, kicked Juices career into overdrive.
Peep some more tunes and vids at his homepage: http://www.rochesterakajuice.ca/
"I'm Ready" - Music Video
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